UX Research

Sometimes we think we know what our customers want, without even talking to them, but If you are looking for the results that UX can bring, you need more than a guess. You need to confirm your hypothesis to make sure you are actually solving a problem for your customers and speaking in a way they understand. If you invest in the work up-front, you’ll save time and money later by building something that someone wants.

Believe me, I’ve seen many products start without any research, and I think it’s why there is such a high percentage of projects that fail. Teams wait until their product is perfect to share it with the market. Unfortunately, a competitor is building a similar product, but getting constant feedback and making a custom product for that specific market that gets them. Which do you want to be?

“You can either fail at the beginning and learn OR fail at the end and lose all the resources you invested.”

Past Research Projects

A Presidential Choice

I worked for Howard Schultz’s on his potential run for President. I led the research and design for a canvassing app that helped collect data of potential voters.

IA & Site Redesign

Card sorting set the foundation for this IA. The outcome: Decrease in calls to the Wine Commission to find resources on the site. 

Mobile Design

A process from a hypothesis  to a tested solution.  Oh, and the outcome: a 12% increase in the completion rate by users.

Research – My favorite type

I am passionate about research and strategy. UI is just a veneer, we can always reskin a well crafted project as the trends change, but long lasting architecture is part of my drive. Sometimes slowing down a little at the beginning can save us lots of time and money later. I believe it starts with getting on the same page with each stakeholder. Then getting on the same page of the people you are trying to serve. This requires a lot of listening. You can do this through many methods, but here’s my two cents on my favorite type (qualitative).

“Listening is simple, but it’s the most effective way to understand your customers.”


When you hire someone to work on your product, you are hiring more than a skill set. You are hiring a person. Along with that person, you are hiring a philosophy.

When you hire me, you hire someone who wants to deeply listen to find the pain points. It’s in my core. I want to highlight them to remove them or fix them. I want to make your organization more efficient. I want to create a fluid journey from the first interaction to the last moment. 

I want to be the catalyst that up-levels your team.