You understand enhancing the user experience of your product will increase sales and customer loyalty.


You know that design-driven companies outperform others and want to invest in organizational change.

What is UX?

Are you confused by the term user experience? That’s ok, lots of people are. Many people also confuse UX with UI (user interface), but they are two different things. User experience is holistic business. UX is talking to your users to understand what they want. UX is all of the touch points your customers have across your organization added up to how they feel about the company.

User Experience is what people say and how they feel when you are not around and they are using your product. UX is when you intuitively start using an app of website and you don’t think about the UX.

Here’s a video of me explaining UX vs. UI. You can find more videos about UX on my learn page.

Hi, I'm Tarryn

I help business leaders turn their ideas into reality. I help executive staff align to one vision. I build innovative teams that use research and good design to build sustainable businesses. I create products that people love.

My background is in User Experience Design. In the past, I’ve worked at an award winning agency, I’ve taught UX Design full-time for an intensive adult bootcamp, and I’ve worked in-house as a Senior Designer in the start-up world.


Free Business Success Quiz

Where is your business missing the mark? See which UX heuristic you are breaking on your site. Take our free quiz to find out which faux pas you are making when it comes to interacting with your customers.

I’m currently updating the quiz with a bit of user research. Sign on the email list and I’ll send you the quiz when it’s ready. Then you’ll receive you personalized results.

Don’t worry, I hate typical email lists. I email infrequently and only when I think it’s valuable. I want to create the best experience to help you learn valuable tools to grow your business. I’m serious. I’m passionate about this stuff and I want everyone to know how it works, for free.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
– Steve Jobs

If you’re a strategic long-term thinker, our businesses are compatible. Yay!

Move your business forward with


Directions may change, but a ship needs to know where it’s sailing to get to the shore.

I’ll help you focus on your company's future using worksheets, one on one conversations, or custom workshops.

UX Research

You can’t build the right solution without first knowing the problem.

There are many methods to understanding customer motivations and needs. I’ll help you find the one(s) best suited for your business.


Your business is unique. Our plan of action will reflect that.

You'll have clear achievable steps to launch your products and services out into the world quickly while still thinking about a long-term quality results.


Design is much more than visuals. It’s how it works. It’s the strong foundation for your business.

I’ll make sure your product is easy to use. Then I’ll polish it. We’ll talk colors, images and typography.

Redefine your vision
Listen to customers